Our Tree Planting Project

We’ve Partnered With The International Tree Foundation (ITF) To Combat Deforestation and Promote Ethical Sourcing
And Support Their Mission To Plant 20 Million Trees In Kenya.

Our promise as a company that uses the resources of the earth is to continually strive for environmental sustainability – a goal you will be helping us to achieve.


The International Tree Foundation (ITF) promotes community-led forestry projects in the UK and Africa. Founded in Kenya in 1922 by Richard St. Barbe Baker and Chief Josiah Njonjo, they’ve dedicated over 90 years work into forest conservation and they currently support reforestation initiatives in seven African countries and in the UK. By 2024, their goal is to plant 20 million trees in Kenya.


The ITF’s commitment to sustainable Forest Preservation and their work in promoting conservation and reforestation through grant programmes allows them to work towards combating climate change and improving the communities of Kenya.

They currently work with partners in 8 countries to plant indigenous trees, improve livelihoods, ensure sustainable management of forests and help to combat climate change.



The ITF improves the lives of many civilians, communities and livelihoods. Many of the communities ITF works with plant fruit trees on their smallholdings or in their gardens. Mangoes are a prime example. In Uganda, their community partners MADLACC plant mangoes, avocados and jackfruit amongst their crops. Not only do these trees benefit the land, they also provide a source of nutrition for the entire household and a way to earn an income. This makes the trees very important in creating livelihoods and a prosperous community.


For millions of people across the globe, trees are their livelihoods. Trees provide resources that are highly nutritious and are the source of much of the medication we use today. As a matter of fact, 1 in 4 ingredients in our medicine come from rainforest plants. Trees play a vital role in communities, providing fuel, food and a source of income to these growing ‘fruit-full’ communities in Kenya. This is why we only use sustainably sourced wood for our handmade beds, to ensure that these communities are not affected.


Although the rainforest accounts for less than 2% of the planet’s surface, it’s recorded that there’s almost 40,000 known animal species populating the forests around the world.
The work we are doing is to support ITF’s efforts to return the habitats of the 30% of forest species that were lost through deforestation, is part of a larger initiative.


Through your generous support you’re partnering with farmers in Ghana as they plant trees to reduce bush fires, regulate rainfall, reversing soil degradation and increasing crop yields in their village. This image shows seedlings at our project partner’s sapling nursery where they have been growing mango, papaya and cashew. You can see a little footage on this project here.

Get Involved

Donate today or find out more about how you can help ITFs mission to conserve and restore forests
and become part of the restoration movement.

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